In the case of game apps, this process could take up to a week because of the need to recreate character animations and more. You need to dedicate between half a day and up to two days for video creation for subscription apps in utilities, health, and meditation. This tool helps to create a large variety of different high-quality transitions and animations like fake gameplay. Usually, animators work in Adobe After Effects. This works perfect for teams creating 5 to 10 videos per week. You can also use Asana plus Slack, so it will help you both store assets and track tasks.įor small teams, you can create a Notion page with Kanban board. It helps to store all their assets, assign animators, track performance, and make payments to the animators.
Perfomante created their own tool and use it in-house. Now, you need to set up your workflow: as you have to produce a number of videos regularly, you need to manage your animators and creative specialists.Ĭertain tools can help facilitate these processes. There are some other solutions: MobileAction, Sensor Tower, Apptica, and App Annie. You can supplement your research with Spyder, a free tool that helps you save video ads from Facebook Ad Library and gather them to a Pinterest board that you can share with your teammates or with animators. It’s appropriate for small- and medium-sized teams, it’s absolutely free. There are a few tools that help you find inspiration, be it your competitors or just video ads from different domains. So, always plan a perpetual new ideas creation process or just ask yourself whether you are ready to commit to the hustle. And once you choose the best performing creatives, you still should proceed with the production because of the creative burnout (3-30 days). You should run tests to determine what causes the increase/decrease in conversions - messaging, formats, visuals, or something else. You need to launch ad sets, incorporate several creative refreshes throughout the campaign duration, so that integrated content does not become stale or repetitive. The key thing is recognizing that for successful User Acquisition you should produce and test a lot of Ad Creatives: 5-20 per month for early-stage projects. The first thing that you should determine is how you are going to produce your video: in-house or by hiring an agency. Apps Video Creatives Lifecycle Preparation Together with Andrew Kozik from Perfomante, we will walk you through the journey of how to create a video that will work for your app. However, there are a number of factors that you should take into account when preparing your video creatives. Video has proven to be an effective tool to direct an advertiser’s message toward the right audience and further move users down the user acquisition funnel, prompting higher levels of engagement.
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